Privacy Policy

This Privacy Policy describes how we handle personal data we collect online (e.g., through our websites and mobile apps), and offline (e.g., through customer support hotlines and in-person promotional activities) (collectively, the “Services”). This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data and the choices that are available to you with respect to our handling of your data.

How We Collect Information

We may collect personal data from various sources, including:

  • — Directly from you;
  • — Through our websites and mobile apps;
  • — From social media or other public forums; and
  • — From third-party vendors or business partners.

Types Of Information We Collect

The types of personal data we may collect include:

  • — Contact information, such as your name, email address, mailing address, and phone number;
  • — Demographic information, such as your date of birth, gender, and zip code;
  • — Account information, such as your username and password;
  • — Billing information, such as credit card details, billing address, and proof of identification

Cookies and other information collected by automated means

We, our service providers, and our business partners may also collect certain information about the use of our websites and mobile apps by automated means, such as cookies, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor‘s computer or another Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, is used to transmit information back to a web server. We and our service providers and business partners may collect information about your online activities over time and across third-party websites.

The information that may be collected by automated means includes:

  • — URLs that refer visitors to our websites;
  • — Search terms used to reach our websites or locate our mobile apps;
  • — Details about the devices that are used to access our websites or mobile apps 
  • — Details about your interaction with our websites and mobile apps
  • — Usage information (such as the number and frequency of visitors to our websites)

How We Use Your Information

We may use the information we collect to:

  • — Establish and maintain any account you create on our websites or mobile apps;
  • — Fulfill, manage, and send you information about your orders;
  • — Communicate with you about our Services, including the products we offer and our websites and mobile apps;
  • — Respond to your requests, inquiries, comments, and suggestions;
  • — Facilitate your engagement with the Services, including to enable you to post comments and reviews;
  • — Offer promotions, sweepstakes, or other contests;
  • — Administer surveys and other market research;
  • — Conduct research on our customer demographics, interests, and behavior
  • — Comply with legal requirements, judicial process, and our company policies (including to verify users’ identity in connection with access or correction requests); and
  • — Protect against, identity, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of our websites and mobile apps), and claims and other liabilities, including by enforcing the terms and conditions that govern the use of our websites and mobile apps.

How We Share Your Information

We may share your information with:

  • — Service providers that perform services on our behalf, or partners with whom we may collaborate, including:
    • — Shipping service providers;
    • — Payment processing providers;

We may also disclose your personal data to comply with a legal or regulatory obligation, protect and defend Liana’s rights or property, protect the safety of our customers and website and mobile app users or the public, or protect against legal liability. Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will – where required by applicable law – make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal data.

Your Rights And ChoiceYou have certain rights and choices regarding our processing of your personal data. Please note that if your exercise of these rights and choices limits our ability to process personal data, we may not be able to provide you with the Services. We reserve the right to verify your identity in connection with any requests regarding personal data to help ensure that we provide the information we maintain to the individuals to whom it pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information. General objections to the processing of personal data

To the extent provided by applicable law, you may withdraw any consent previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply these preferences going forward. In some circumstances, withdrawing consent to our use or disclosure of your personal data will mean that Liana may no longer be able to provide you with the Services.

_Access to personal data _ You may request access to the personal data we maintain about you. If we grant your request, we will provide you with a copy of the personal data we maintain about you in the ordinary course of business, in a commonly used format. You may request to correct any errors in your personal data. We may reject your request to access or correct personal data, as permitted by applicable law. If we reject your request, we will notify you of the reason(s) for the rejection. In order to access your personal data, we will require you to provide proof of your identity. This information will only be used for that purpose.

Portability of personal data Under certain conditions, you may request that we transfer your personal data to another data controller. We may reject your request, as permitted by applicable law. If we reject your request, we will notify you of the reason(s) for the rejection.

Deletion of personal data You may request that we delete your personal data. We may reject your request, as permitted by applicable law. For example, Liana may be required by the legal, tax, or other reasons to retain your personal information in its business records. If we reject your request, we will notify you of the reason(s) for the rejection.

Liana account You may review, update, or modify your account information, including profile and contact information, by logging into your Liana account. 

Marketing You may unsubscribe from receiving marketing or other commercial emails from Liana by following the instructions included in the email. However, even if you opt-out of receiving such communications, we retain the right to send you non-marketing communications (such as order confirmation emails or changes in our website or mobile app terms).

Cookies and advertising Web browsers may offer users of our websites or mobile apps the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites and mobile apps may not function correctly. To support and enhance the Services, we may serve advertisements, and also allow third parties to serve advertisements, through the Services. These advertisements are sometimes targeted and served to particular users and may come from third-party companies called “ad networks.” 

User Content Some features of the Services allow you to provide content to the Services, such as product reviews. The Services are designed to help you share such content with others. As a result, some of the content that you provide may be shared publicly or with third parties.

Children Our websites and mobile apps do not knowingly collect personal data from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided personal data to us through our websites or mobile apps, please contact us, and we will endeavor to delete that information from our databases.

Security Liana maintains reasonable administrative, technical, and physical safeguards designed to protect the personal data we maintain against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, we cannot guarantee that the measures we maintain will ensure the security of personal data.

Changes To Our Privacy Policy We reserve the right, at our sole discretion, to change or modify portions of this Privacy Policy at any time. You may read a current, effective copy of this Privacy Policy at any time by visiting this page. We will also notify you of any material changes either through a pop-up notice, email, or through other reasonable means. Your continued use of the Services after any such changes constitutes your acceptance of the new Privacy Policy. You should periodically visit this page to review the current Privacy Policy to stay informed of how we are processing personal data.

Contacting Us To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Site. Please also feel free to You may contact us if you have any questions about this Privacy Policy or our privacy practices, or to exercise any of the rights or choices you may have under applicable law.